This guide, put together by Tactical Tech – an organization that works to advance the skills, tools and techniques of rights advocates, empowering them to utilize information and communications to help marginalized communities understand and affect progressive social, environmental and political change.
The guide offers ways to use social networking and web 2.0 tools to improve advocacy campaigns and aims to expose advocates to online services that are quick to use and easy to understand. It also provides descriptions of online services including social networking sites, image and video hosting services, and services that enhance an organizations web presence. Case studies, security concerns as well as the advantages and disadvantages of various web services are discussed, with the aim of improving advocates ability to conduct online advocacy campaigns. http://onlineadvocacy.tacticaltech.org/