Here’s a cool article written by Idealware, an organization that provides candid Consumer-Reports-style reviews and articles about software of interest to nonprofits. They explain how to use basic email metrics to understand how your constituents are reacting to your emails. They also talk through the data points needed to track email performance, the most common formulas for standard email metrics, what they can tell you, and how to use them to improve results. Check it out here:
http://www.idealware.org/articles/email_metrics.php
The Basics of Email Metrics: Are Your Campaigns Working?
April 30, 2009 | By Design Action | Categories: E-mail Advocacy